Fractional CMO · Demand Generation · Marketing Analytics
Senior marketing leadership. Without the full-time hire.
Synalytics gives growing companies a fractional CMO who sets the strategy, builds the demand engine, and shows you, with real numbers, what your marketing is returning.
We’ve worked with multiple Fortune 500 companies, and bring that same rigor to growing businesses.
Why fractional
Most companies don’t need a full-time CMO. They need what a good one delivers.
You’ve outgrown ad-hoc marketing, but a full-time executive is a big bet. Meanwhile the questions pile up: which channels are actually working, why the pipeline is uneven, and where the next dollar should go.
A fractional engagement puts an experienced marketing leader at your table for the hours you need, accountable for a plan, a working demand engine, and reporting your leadership team can trust.
The research
Marketing done well isn’t a cost. It’s a measurable growth advantage.
Decades of independent research point the same way: companies that invest consistently and run marketing on data outgrow the ones that don’t.
Data-driven marketers grow faster and earn more
Share of companies reporting each outcome
Above-average sales growth
Significantly higher ROI
Source: McKinsey & Company, “Five facts: How customer analytics boosts corporate performance.”
Measuring ROI goes hand in hand with outgrowing competitors
Share of companies outgrowing their competitors
Track marketing ROI and profitability
Track only activity metrics
Source: Lenskold Group, Marketing ROI and Measurements Study (via MarketingProfs).
Staying visible pays off
256%
Source: McGraw-Hill Research, study of 600 companies, 1980–1985.
What we do
Strategy, demand and measurement, run as one system.
Marketing Strategy
Positioning, target segments, messaging and a channel plan tied to revenue goals, so every program has a reason to exist.
- Market and competitor assessment
- Positioning and messaging
- Annual and quarterly marketing plans
Demand Generation
Programs that create and capture demand across paid, search, email, content and events, built to fill the pipeline with qualified buyers.
- Campaign planning and execution
- Paid media and search
- Lifecycle and email programs
Data & Analytics
Clean tracking, attribution and dashboards that connect marketing activity to pipeline and revenue, and reporting your board will read.
- Tracking and attribution setup
- Executive dashboards and reporting
- Budget and channel ROI analysis
How we work
A clear path from first conversation to measurable results.
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Step 1
Diagnose
We review your market, funnel, data and team to find where growth is stuck and where the quick wins are.
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Step 2
Plan
A focused strategy with goals, budget, channels and the metrics we’ll be judged on, agreed with your leadership.
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Step 3
Run
We lead execution with your team and partners, launching programs and tuning them as the data comes in.
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Step 4
Report
Regular, plain-English reporting on pipeline, cost and return, so you always know what marketing is delivering.
Reporting & measurement
What gets measured gets improved.
Every engagement runs on a reporting loop. Each cycle turns results into the next decision, so budget keeps moving toward what works.
Executive dashboard
Marketing performance overview
Pipeline created
$1.2M
▲ 18% vs. last quarter
Cost per opportunity
$640
▼ 12% vs. last quarter
Marketing-sourced revenue
34%
of closed revenue
Return on ad spend
4.1×
blended, all channels
Pipeline by month (sample)
Pipeline by channel (sample)
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Measure
Clean tracking and attribution from first touch to closed revenue.
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Report
Executive dashboards that show pipeline, cost and return at a glance.
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Decide
Clear calls on where to invest more, what to fix, and what to stop.
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Optimize
Shift budget and creative to what’s working, then measure again.
4×
Source: Bain & Company with Google, “The Measurement Advantage” (2019).
23×
That’s the gap good reporting closes: knowing which programs bring in customers, and funding them.
Source: McKinsey & Company, “Five facts: How customer analytics boosts corporate performance.”
Ways to work together
Engagements sized to where your company is today.
Most popular
Fractional CMO
An ongoing marketing leader on your team: strategy, demand generation, analytics and team leadership on a monthly retainer.
Book an intro callProject
Strategy Sprint
A defined project to assess your marketing and deliver a positioning, channel and measurement plan your team can run.
Learn moreProject
Analytics & Reporting
Tracking, attribution and executive dashboards set up properly, so every marketing decision starts from trustworthy data.
Learn moreAbout Synalytics
Led by [YOUR NAME], Founder & Fractional CMO
[ADD 2–3 SENTENCES: your background, the companies and industries you’ve led marketing for, and the results you’re known for.]
Synalytics has worked with multiple Fortune 500 companies, and now brings that experience to B2B and B2C companies nationwide that are ready for senior marketing leadership, pairing strategic judgment with the analytical rigor to prove what’s working.
Start a conversation →Contact
Let’s look at your marketing together.
A short, no-obligation call to talk through your goals and whether a fractional CMO is the right fit. Send a note and we’ll be in touch to set up a time.